RE/MAX continues to hold its top spot in the real estate realm, this time with our ranking as the Most Trusted Real Estate Brand, as voted by you – Canadians consumers!Market research firm BrandSpark International recently announced the winners of its 2017 BrandSpark Most Trusted Awards, which look at Canada’s major services and retail categories.
BrandSpark surveyed more than 5,000 Canadians and analyzed their responses as to why they trust a particular brand. Winners were selected based on the greatest volume of mentions.
RE/MAX surpassed runners-up Royal LePage and Century 21.
What influences brand trust? Survey said…
73% of respondents said timely responses to serious issues greatly increases their trust in the brand.
56% of consumers surveyed said providing detailed information about their product or service greatly increases trust.
49% of respondents said seeing unfiltered reviews on the brand website increases their trust greatly.
53% said consistent pricing greatly increases their trust.
“Canadians say their trust in a brand is greatly increased by personal experience, responsiveness, transparency, fair pricing, and the endorsements of other consumers,” said Robert Levy, President of BrandSpark International.